http://www.plugmedia.be/blog/ en christel@plugmedia.be Copyright 2010 2010-03-07T17:12:00+01:00 http://www.plugmedia.be/blog/plugmedia-on-a-mission-with-flanders-investment-and-trade/ http://www.plugmedia.be/blog/plugmedia-on-a-mission-with-flanders-investment-and-trade/#When:16:12:00Z Just recently plugMedia - Howest went on a mission with Flanders Investment and Trade, and with our prime minister Kris Peeters and Minister Ingrid Lieten from innovation and media. It was an intensive program, but worthwile and interesting to network and visiting companies from California. Mainly in Silicon Valley an Los Angeles. For plugMedia the main interest were Plug and play techcenter in SIlicon Valley. Plug and Play tech center is an incubation or accelerator for startups in high tech, mainly ICT.Flanders Investment and Trade signed a letter of intent to work together wtih Plug and Play techcenter to establish a close partnership with the Flanders Region, and to eventually get startups from Belgium into the Flemish Paviljoen at the Plug and Play techcenter.    {blog_body} 2010-03-07T16:12:00+01:00 http://www.plugmedia.be/blog/seth-godin-comes-to-town-flanders-dc-creativity-forum/ http://www.plugmedia.be/blog/seth-godin-comes-to-town-flanders-dc-creativity-forum/#When:07:29:00Z Seth Godin comes to town You asked for it. After the Creativity World Forum in 2008, we asked the participants who to invite next. Marketing wonder and internet entrepreneur Seth Godin won that poll. We used all our power of persuasion. And as a result On April 1st, 2010 - we're not fooling you - Seth Godin will present you his 10 commandments for business success in the next decennium. Creativity, innovation and how to market those well. Info, klik hier {blog_body} 2009-12-23T07:29:00+01:00 http://www.plugmedia.be/blog/lean-back-lean-forward-jump-in/ http://www.plugmedia.be/blog/lean-back-lean-forward-jump-in/#When:17:35:00Z Design for conversion, befriended conference! Last week on the design for conversion conference, we had a whole debate on conversion to mobile devices in specific. But then also other things came across like the whole social networking and media. Finished with the lazy times where you just hang out in your couch in the evening watching the tube.This conference has a specific concept, it is a mix of speakers and creative labs, which focus on new applications on mobile in this edition.The speakers I really liked were Jerome Nadel and Eric Siegel.Jerome giving an overview how social media and networking goes into the mainstream, and Eric about predictive analysis.Jerome talked about the the 6 C'sCommunityContributionConnectedControlChannelChangeFrom Post to grabFrom Filmrolls to flickr and picasaFrom CD to ItunesFrom Free + Premium = freemiumFrom Ecommerce to McommerceDigital empowermentDigital tribesPerformance+persuasion = conversionFrom collective experience to forecastingPeople are thinking with reason and emotion, but most of the time we react on impulse and therefor emotion. If we succeed to trigger the emotion effect, we are likely gone persuade the audience to let them things do, that they would not do before. This was also the topic on our conference 'Design for persuasion'. We are talking about the broccoli and donut effect. Reason and emotion.{blog_body} 2009-12-15T17:35:00+01:00 http://www.plugmedia.be/blog/think-small-think-lettuce/ http://www.plugmedia.be/blog/think-small-think-lettuce/#When:07:45:00Z “Think small. Think lettuce” was the mindset that the 170 attendees at the Design for Persuasion Conference on the 1st of October in Brussels, Belgium at the Belgacom Surfhouse should have left with.In the words of persuasive technologies expert and keynote speaker BJ Fogg from Stanford University in California: “No longer can you think and plan for years and years. You just have to keep trying stuff… Don’t be afraid not to succeed.”Testing his own theory, Fogg recently posted a “non-fancy” video on Facebook of himself eating lots of lettuce to see what sort of results he could generate quickly. Many reactions came in fast in the form of comments and similar video spin-offs. Plus, within the comments were some suggestions that could lead to an even better version of the video. Fogg explained how simple and fast inventions can get big results these days and how it is time to start learning how to succeed in small things – to move away from what he called “the brain-drain” problem in which people with great talents and ideas but few opportunities leave countries and companies, taking their knowledge with them elsewhere. “You make it too big a problem – plan too long” explained Fogg. “Everything big started small,” he added.{blog_body} 2009-10-29T07:45:00+01:00 http://www.plugmedia.be/blog/attendees-at-design-for-persuasion/ http://www.plugmedia.be/blog/attendees-at-design-for-persuasion/#When:07:06:00Z according to BJ Fogg, we have the biggest persuasive tech conference this year in terms of attendees, 165, is a nice score! I have  the quality crowd  I wanted, but there is still room!!! {blog_body} 2009-09-19T07:06:00+01:00 http://www.plugmedia.be/blog/plugmedia-en-het-leven-na-iwt-ondersteuning/ http://www.plugmedia.be/blog/plugmedia-en-het-leven-na-iwt-ondersteuning/#When:08:36:00Z plugMedia zal in een verder leven niet meer financieel gesteund worden door IWT. Gezien de resultaten en het leden aantal, hebben we binnen HOWEST besloten om plugMedia verder te zetten, en u verder te blijven informeren rond innovatie en nieuwe trends in de nieuwe media industrie. Onder de vorm van seminaries, conferenties en workshops en netwerk café's.  plugMedia blijft dus een goed netwerk om in te vertoeven, onze leden zijn een interessante mix om kennis mee te maken. Persoonlijk wens ik IWT toch te bedanken om ons de laatste 2 jaren te ondersteunen, en ons de kans heeft gegeven een mooie community uit te bouwen, die voor HOWEST ook strategisch belangrijk is. Dus alles blijft zoals het is, met dit verschil dat ons domein breder kan worden, en niet meer beperkt is tot de visie van IWT. Verder wens ik jullie als lid ook te bedanken voor het vertrouwen dat jullie schenken! Vragen? Neem gerust even contact op met ons!{blog_body} 2009-07-16T08:36:00+01:00 http://www.plugmedia.be/blog/westwork-mm09-interviews/ http://www.plugmedia.be/blog/westwork-mm09-interviews/#When:17:35:00Z Hierbij de interviews tijdens multimania, gebundeld! Way to go HOWEST!   {blog_body} 2009-06-02T17:35:00+01:00 http://www.plugmedia.be/blog/mm09-again-a-great-success-at-kortrijk/ http://www.plugmedia.be/blog/mm09-again-a-great-success-at-kortrijk/#When:07:31:00Z This years edition was again a huge success, with 1200 attendees, we can say this is one of the biggest European events around multimedia for free, thanks to our sponsors from the industry.   This year we also invited EU partners from ECLIC, a European project where HOWEST is envolved, to establish an Internatinal Accelerator for the new media industry. To create startups and creative labs for that industry. And much more in the future. Here are some testimonials from the Eclic partners.      {blog_body} 2009-06-01T07:31:00+01:00 http://www.plugmedia.be/blog/veldtrip-naar-silicon-valley-san-francisco-2009/ http://www.plugmedia.be/blog/veldtrip-naar-silicon-valley-san-francisco-2009/#When:12:44:00Z De bedoeling van deze trip was kennis te maken met de leiders van onze industrie, inzicht te krijgen in het reilen en zeilen van Silicon Valley door met lokale ondernemers te praten en te netwerken, en dit voor de kleine kmo, actief in het nieuwe media veld.De deelnemende bedrijven:Dreams and CreationsEndoxaIndiegroupSpooxNascomEndroneHowest als technische universiteitplugMedia {blog_body} 2009-04-14T12:44:00+01:00 http://www.plugmedia.be/blog/expert-trends/ http://www.plugmedia.be/blog/expert-trends/#When:17:31:00Z Netlash publiceerde samen met een aantal andere experts de trends voor 2009. Deze publicatie kan je lezen op issuu.com Proficiat Bart! Tof initiatief en klasse lay-out! {blog_body} 2009-01-05T17:31:00+01:00