Seth Godin comes to town

Design for conversion, befriended conference!

Last week on the design for conversion conference, we had a whole debate on conversion to mobile devices in specific. But then also other things came across like the whole social networking and media. Finished with the lazy times where you just hang out in your couch in the evening watching the tube.

This conference has a specific concept, it is a mix of speakers and creative labs, which focus on new applications on mobile in this edition.

The speakers I really liked were Jerome Nadel and Eric Siegel.
Jerome giving an overview how social media and networking goes into the mainstream, and Eric about predictive analysis.
Jerome talked about the the 6 C's

Community
Contribution
Connected
Control
Channel
Change

From Post to grab
From Filmrolls to flickr and picasa
From CD to Itunes
From Free + Premium = freemium
From Ecommerce to Mcommerce
Digital empowerment
Digital tribes
Performance+persuasion = conversion
From collective experience to forecasting

People are thinking with reason and emotion, but most of the time we react on impulse and therefor emotion. If we succeed to trigger the emotion effect, we are likely gone persuade the audience to let them things do, that they would not do before. This was also the topic on our conference 'Design for persuasion'.

We are talking about the broccoli and donut effect. Reason and emotion.

“Think small. Think lettuce” was the mindset that the 170 attendees at the Design for Persuasion Conference on the 1st of October in Brussels, Belgium at the Belgacom Surfhouse should have left with.
In the words of persuasive technologies expert and keynote speaker BJ Fogg from Stanford University in California: “No longer can you think and plan for years and years. You just have to keep trying stuff… Don’t be afraid not to succeed.”

Testing his own theory, Fogg recently posted a “non-fancy” video on Facebook of himself eating lots of lettuce to see what sort of results he could generate quickly. Many reactions came in fast in the form of comments and similar video spin-offs. Plus, within the comments were some suggestions that could lead to an even better version of the video. Fogg explained how simple and fast inventions can get big results these days and how it is time to start learning how to succeed in small things – to move away from what he called “the brain-drain” problem in which people with great talents and ideas but few opportunities leave countries and companies, taking their knowledge with them elsewhere.
“You make it too big a problem – plan too long” explained Fogg. “Everything big started small,” he added.

according to BJ Fogg, we have the biggest persuasive tech conference this year in terms of attendees, 165, is a nice score! I have  the quality crowd  I wanted, but there is still room!!!

plugMedia zal in een verder leven niet meer financieel gesteund worden door IWT.

Gezien de resultaten en het leden aantal, hebben we binnen HOWEST besloten om plugMedia verder te zetten, en u verder te blijven informeren rond innovatie en nieuwe trends in de nieuwe media industrie. Onder de vorm van seminaries, conferenties en workshops en netwerk café's. 

plugMedia blijft dus een goed netwerk om in te vertoeven, onze leden zijn een interessante mix om kennis mee te maken.

Persoonlijk wens ik IWT toch te bedanken om ons de laatste 2 jaren te ondersteunen, en ons de kans heeft gegeven een mooie community uit te bouwen, die voor HOWEST ook strategisch belangrijk is.

Dus alles blijft zoals het is, met dit verschil dat ons domein breder kan worden, en niet meer beperkt is tot de visie van IWT.

Verder wens ik jullie als lid ook te bedanken voor het vertrouwen dat jullie schenken!

Vragen? Neem gerust even contact op met ons!